CHROMA BUTTERFLY
package design
DESCRIPTION
Chroma Butterfly is a conceptual French skincare brand inspired by a single cyanotype print I created. It’s minimal, artistic, and rooted in nature, with a rich blue and white color palette that feels timeless and high-end. The brand is all about blending art and science, using natural processes and intentional design to create something that feels both elevated and personal.
PROCESS
It all started with a butterfly photo I found on Unsplash. I brought it into Photoshop, removed the background, made it black and white, and boosted the contrast like crazy to get a clean silhouette. After inverting it, I printed the design on translucent paper and used it as a stencil for a cyanotype exposure.
I laid the design on light-sensitive paper and let the sun do its thing for about 10 minutes. After rinsing it, the result was this stunning deep blue print that I instantly fell in love with. From there, I scanned it and built out a full brand identity and skincare packaging line around it. The vibe was French, refined, and effortlessly cool.
DELIVERABLES:
→ Creative direction
→ Brand identity
→ Typography & color system
→ Packaging design
→ Cyanotype photography
→ Visual mockups
→ Skincare brand concept deck
