The visual tone is warm and rich, just like the pasta itself, golden yellows and earthy browns create an inviting presence. The logotype is script-based and customized to intertwine, channeling a rustic Italian charm while maintaining shelf-ready professionalism. The box design is clean and functional, featuring a recipe guide, nutrition facts, and ingredient callouts — all laid out to feel approachable and high-end.

I intentionally placed the typography for maximum hierarchy to make sure the important product info stands out. A focus on “real grain” and “plant-based protein” reinforces the brand’s health-forward approach without losing its comforting roots.