I wanted to design a poster for Tyler, the Creator’s brand “GOLF.” This project involves hierarchy to effectively communicate  the brand’s identity. I started with familiarizing myself with the key elements of the GOLF brand, such as its iconic flowers, color palette, and overall aesthetic.

I determined the most important information that needs to be highlighted. This could include the brand name, the date, a tagline, and other smaller details

I assigned a hierarchy to these elements based on their importance. So, I made the flowers overlap and weaved type throughout the poster. Tyler, the Creator’s brand often uses playful and bold typography, so I wanted bold. I used different font sizes, weights, the most important information having the largest and boldest type.

I went with more playful colors and went for a duo tone, using tints and shades of blue and then orange to guide the viewer’s eye through the poster. I didn’t want to overcrowd the poster, so I used whitespace to create a clean and organized layout. Whitespace can help emphasize key elements and improve overall readability.